UOB Students Explore Consumer Behavior Insights through AI

University of Bahrain students took part in a workshop titled “Predicting Consumer Behavior Using Artificial Intelligence” as part of the Preparing Future Leaders Program for the 2024/2025 academic year. The workshop focused on understanding consumer behavior, buying habits, and preferences. Led by Dr. Karim Ben Yahia, Assistant Professor of Marketing, and Dr. Mourad Messaadia, Assistant Professor of Business Analysis at the College of Business Administration, students used an AI model to predict buying behavior.

The Preparing Future Leaders Program is designed to cultivate a mindful generation capable of contributing to the nation’s growth. It achieves this by organizing a series of specialized workshops focused on developing various administrative and leadership skills.